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New account manager

Last updated: 20-10-2026

Peter Ruigrok

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Peter Ruigrok

New account manager

As of 5 January, Len van der Hoorn has started as account manager at W&H Sports. With his fresh perspective, energy and genuine commitment, Len will focus on further strengthening our relationships with municipalities, sports organisations and collaboration partners.

In his role, Len focuses on realising sports, play and exercise solutions in which performance, fun, quality and circularity come together; core values that align seamlessly with W&H Sports' vision. In doing so, he works closely with our brands W&H Play and GreenMatter, enabling us to offer our clients a complete and future-proof range.

Len is looking forward to getting to know our relations. You can meet him, among other occasions, during the Sports Accommodations Trade Fair (Vakbeurs Sportaccommodaties) on 5 March, but also at projects, meetings and on site. He is happy to engage in conversation about innovative, sustainable and inspiring solutions for the sports and exercise environment.

In addition to his professional commitment, Len is also active in sports himself: he is an enthusiastic footballer and golfer.

We warmly welcome Len and look forward to a great collaboration!

Peter Ruigrok

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